UrbanGuard
A safer way to secure your bike.
YEAR
DURATION
TYPE
SOFTWARE
SKILLSETS
Designed in 2024
20 weeks
Cooperation project with ABUS
Gravity Sketch, Solidworks, Keyshot, Illustrator
Research, Design, Marketing, Branding, CAD, CMF,
client presentation,
A truly secure lock is uncarryable.
(Client problem)
Uncovering 100+ insights for new market entries.
Gained deep knowledge through observation and market analysis to uncover insights that contribute to a wide range of new product opportunities.
Presenting 250+ slides of in depth market research.
Presenting through a clear structure and research-based storyline covering topics such as interaction experience and microeconomic ecosystems.
Identifying near and far term concept directions.
Client voted on what they believe would be worth developing, ranging from obvious solutions to completely new business directions.
Bikes need anchors, not leashes.
(Conclusion)
Pain Points of
current services.
Lack of public bicycle locks.
Complicated, expensive and bulky.
Not designed for high demand.
Directive:
Initiating a public branding strategy by
placing bike lock platforms into urban areas.
Unfold full process
Developing mechanical concepts.
Fast locking mechanism
High secure & vandal-proof
Scalable
Accelerate prototyping in
the real and spatial world.
Initial models were pre-build with cardboard to get the size right. Iterations took place in virtual space using Gravity Sketch to test idea even faster and design for a station that fits bicycle geometry.
Park your bike
Loop through.
Insert the pin.
Set your own code.
Secure the look.
Scramble the code.
Iterating on a closed frame design
The design exploration focused on creating a thin frame that elegantly encloses the lock element, blending harmoniously into public spaces while maintaining a robust appearance.
Combining CMF strategies
to enhance perceived trust.
To evoke stability, durability, and safety on first perception while integrating a color accent that reflects ABUS’s identity and induce fortitude.
Presenting UrbanGuard
A more secure way to lock you bike.
Snap.
Set.
Secure.
Scramble.
Visual aesthetics.
The Frame with generous curves on an oval profile form with spanned outer surfaces integrates aesthetically into any cityscape.
Two sided.
The platform is build to park two bikes right next to each other and lock them individually. The rubber lip counters the bike to scratch.
Unlimitedly scaleable.
The extension of the base plates enables a flexible choice of installation location with minimum space requirements.
Self-Maintenance
wherever needed.
To address the lack of readily available maintenance in public a tool unit has been seamlessly integrated into the platform.
UrbanGuard – Where your bikes feels safe.
A high-secure bike lock rack for equipping critical urban areas and compensating public bike safety perceptions, while initiating a new branding strategy for ABUS.
2025 © Lasse Kumm
Sending sunshine from San Francisco.
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